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[seven][dubious – explore] Web content vendors also manipulated attributes within the HTML supply of a web site within an attempt to rank very well in engines like google.[eight] By 1997, online search engine designers regarded that webmasters have been earning efforts to rank in search engines like google and yahoo Which some website owners were being manipulating their rankings in search results by stuffing pages with excessive or irrelevant keyword phrases. Early search engines like yahoo, such as Altavista and Infoseek, modified their algorithms to avoid webmasters from manipulating rankings.[nine]
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In 1998, two graduate college students at Stanford University, Larry Web page and Sergey Brin, developed "Backrub", a online search engine that relied over a mathematical algorithm to charge the prominence of Web content. The variety calculated through the algorithm, PageRank, is actually a function of the amount and strength of inbound hyperlinks.
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